About

Digital Roots

A team of strategists and analysts bringing serious digital marketing expertise to businesses of every size.

Digital Roots

Strategy. Analytics. Growth.

Our Story

Behind Digital Roots is a team that has worked at the highest levels of digital marketing, driving strategy and analytics for some of the most recognisable brands across retail, finance, property, and professional services.

That experience does not stay at the top end. We bring it directly to every business we work with, regardless of size. You get the same calibre of strategic thinking, technical depth, and data driven decision making that leading organisations rely on, applied to your goals and your market.

We have seen what works at scale. We know how to make it work for you.

Jay Ah Fook

Founder, Digital Roots

Our Founder

Jay Ah Fook

Founder, Digital Roots

Jay brings decades of experience in digital marketing across some of New Zealand and Australia's most recognised corporate brands, government agencies, and small to medium businesses. His career has taken him from large scale national campaigns for household names to the sharp, practical world of helping smaller businesses compete and grow online.

Having worked across both corporate and independent environments, Jay understands how different the challenges are at each level and how to build strategies that work within real world budgets and timelines. That breadth of experience shapes how Digital Roots approaches every client engagement, regardless of size or industry.

What we stand for

The principles that shape how we work and what we deliver for every client.

Think Forward

We build strategies for where your business is going, not just where it is today. Every decision is made with the long game in mind.

Own the Outcome

We measure our work by your results. More leads, more customers, more revenue. The numbers that actually matter to your business.

Be Straight

No jargon, no vanity metrics, no vague reports. We tell you exactly what we are doing, why, and what it is delivering.

Make It Worth It

Every dollar you invest should work hard. We focus on the activity that drives real return, not busywork that fills a report.

20+

Years of combined experience

Top↑

Recognised brands worked with

All↑

Business sizes welcome

Expertise that usually stays out of reach.

Most small and medium businesses never get access to the kind of strategic thinking that the biggest brands take for granted. The budgets are too high and the agencies are not interested.

Digital Roots exists to change that. We take the experience built working on major campaigns and apply it to your business, scaled to your size, focused on your goals, and delivered with direct access to the people doing the work.

Let us take a look at your business.

Get a free analysis and an honest view of how we can help you grow.

Get Your Free Analysis