About Digital Roots
We represent the evolution of digital marketing - moving beyond outdated tactics toward strategies that generate measurable business growth.
Our Story
Digital Roots was founded by experienced professionals frustrated with industry mediocrity. We saw too many businesses struggle with agencies that promised the world but delivered vanity metrics instead of real business growth.
Our team combines technical expertise with strategic thinking, ensuring your digital marketing investment drives sustainable business growth rather than temporary improvements. Based in Auckland and serving businesses across New Zealand, we understand local market dynamics whilst leveraging global best practices.
Today, we've helped generate over $50 million in additional revenue for our clients, establishing ourselves as New Zealand's fastest-growing digital marketing agency focused on measurable results.
Our Core Values
Results-Driven
Every strategy ties directly to business growth, not vanity metrics
Client Partnership
We succeed when you succeed - true partnership approach
Excellence
Proven expertise with over 400 successful campaigns
Growth Focus
Sustainable strategies that scale with your business
Meet the Team
Jay Ah Fook
Co-Founder & Digital Growth Advisor
Jay brings extensive experience in digital marketing strategy and business growth. His results-driven approach has helped hundreds of New Zealand businesses achieve sustainable online success through strategic digital marketing.
Ready to Transform Your Business?
Join over 400 successful New Zealand businesses who trust Digital Roots to drive their online growth.